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Our Story
- About our philosophy
- Visit The Gains Project
  Discover your inspiration and see all there is to gain with Special K^®.
We believe positivity matters

We're here to help you shine with delicious foods, free personalized solutions and positive inspiration.
Learn more »

The Gains Project

Discover your inspiration and see all there is to gain with Special K^®.
Visit The Gains Project »
My Special K™ Plans
- About the plans
- Download the mobile app
How do Special K Plans™ work?

Our free plans are customized to your lifestyle, and can help you reach your goal with daily meal plans, recipes, progress tracking and more.
About the plans »

Take your plan with you

Help stay on track even when you're on-the-go with the free My Special K™ mobile app.
Download the mobile app »

Sign up and start your free, personalized plan
Get started
Already have a plan? Sign in »
Products
SEE WHAT'S NEW
- See all new products
CEREALS
- Cereals
FROZEN
- Flatbread Breakfast SandwichesNew
- WafflesNew
BARS
PASTRY CRISPS & BROWNIES
- Pastry Crisps
- Brownie BitesNew
CHIPS & CRACKERS
SHAKES & DRINK MIXES
MORE WAYS TO BROWSE
- Get the Protein Effect
  See how protein can help you stay on track.
Experience willpower

Enjoy a winning combination of protein and fiber to help you stay on track. Learn more »

See what's new

Our Innovations Team is always working on delicious new products just for you. Learn more »

Diets high in protein and fiber may aid weight loss. Special K™ Protein products are designed to promote a reduced feeling of hunger by increasing daily intake of protein and fiber. See package nutrition information for details.
Recipes
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- Vegetarian
- Breakfast
- Lunch
- Dinner
Featured Recipe
Veggie-Bacon Avocado Sandwich See all recipes »
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Healthy Living Tips
- I'm looking for tips on...
- Lifestyle
- Fitness
- Nutrition
Featured tip
Prep your pantry
Diets are much more successful if you have all the things you need at your fingertips.
See more tips »
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Lifestyle »

Fitness »

Nutrition »

Take your Special K Plan^™ to go

Download the free

My Special K^™ mobile app For iOS and Android

Special K Plans^™ are customizable weight management plans designed by our nutritionists to help you meet your goals. With the My Special K^™ app, staying on track is even easier! Access and manage your meal plan on the go, connect with friends for encouragement and so much more.

By downloading the app you can:

Create a plan to maintain your current weight
Manage your plan
Access daily menus and detailed shopping lists
Receive helpful tips and motivation
View and update your progress
Connect and share progress with friends
Share on Facebook

Connect with Special K

* Consult your physician before starting any diet or exercise program. Average weight loss when replacing meals with two cereal meals is 4.8 pounds. Weight loss may vary.

We believe positivity matters

The Gains Project

How do Special K Plans™ work?

Take your plan with you

Sign up and start your free, personalized plan

Experience willpower

See what's new

Featured Recipe

I'm looking for...

Featured tip

I'm looking for tips on...

Take your Special K Plan™ to go

Download the free

My Special K™ mobile app For iOS and Android

Connect with Special K

Take your Special K Plan^™ to go

My Special K^™ mobile app For iOS and Android