IT'S YOUR TIME TO

Shine

Special K® believes that every woman deserves to feel more beautiful, more often. We're here for you every step of the way with delicious foods, free personalized solutions and positive inspiration to help you achieve your goals.


Nobody should be defined by a number. We invite you to choose a word — a way you want to feel — and let that be your motivation. When you answer the question "What will you gain when you lose," you're committing to yourself and helping to inspire women everywhere.

Visit the Gains Project »

Goodness you can taste

Look forward to every meal with a delicious and nutritious variety of Special K® foods. We're proud to include nutrients your body needs with the tastes you crave. From wholesome breakfast foods and savory snacks to shakes, sweet treats and so much more, all of our products were created to delight your taste buds.

Check out our latest innovations »