Kick-start your weight loss goal with our NEW Simple 5 Plan™. Lose up to 5 lbs in 2 weeks* by making 5 smart choices daily from a variety of delicious Special K® options and chef-created recipes. No counting, no keeping track.

*Average of 3 pounds lost in two weeks

Kick-start your weight loss goal with 5 smart choices daily.

Our simple and flexible Simple 5 Plan was designed by nutrition experts to fit within your lifestyle so you can easily navigate through your weight management journey. Start today!

Lose up to 5 lbs in
2 weeks*


Replace 2 of your meals with any of our delicious meal options:

  • Cold or Hot Cereals
  • Flatbread Sandwiches
  • Protein Bars
  • Shakes


Replace snacks with any 2 of our tasty options**:

  • Brownie Bites
  • Cracker Chips
  • Pastry Crisps
  • Snack Bars
  • Crackers


It’s your choice.

Visit our recipes for easy inspiration.

Special K Products

Enjoy calorie-free drinks as usual.

*Average of 3 pounds lost in two weeks

**If choosing Special K® Popcorn Chips as your snack, please enjoy 25 chips, if choosing Multigrain Crackers, enjoy 20 crackers. See your plan for details.

Update to longer term plans
Special K® is continuously doing consumer research to have the best understanding of how weight management is evolving.  We are currently reviewing our longer term plans and will bring them back as soon as we can.  Sorry for the inconvenience!
Watch the 2 week Simple 5 Plan™ in Action
See what members are saying about Special K Plans™


86% said they enjoyed what they ate on a Special K Plan™.

3 out of 4 said having a variety of food and recipe options on the Special K Plan™ helped them be successful.

8 out of 10 said they would recommend the Special K Plan™ to their friends.

*We asked women registered on who participated in a Special K Plan™ for at least 2 weeks to participate in this survey in 2013. The results include responses from 125 women, some of whom received $10 in coupons for their participation.
Plot your way to success

We’ll help you start a plan and then follow it point by point to the success line. See your progress and mark your accomplishments along the way.

Put your plan into action

Staying on your plan is easier when you have all the ingredients on your menu handy. Create a shopping list, then send it to your email or print out a copy to take to the store.

Enjoy nutritious, sensible recipes tailored for you

Satisfy your taste buds with nutritionist-created, customized meal plans designed to fit your specific needs.

Today is a beautiful day to take a positive step towards a healthy lifestyle.