NEW! Chocolatey
Dipped

Creamy drizzled flakes,
tossed with real, crunchy almonds.
Do what’s delicious.

Explore Chocolatey Dipped

Made with Real Strawberries

Tossed in crunchy, whole grain flakes.
Do what’s delicious.

Explore Red Berries Cereal

Made with Whole Blueberries

Plus 11 vitamins and minerals.
Do what’s delicious.

Explore Blueberry Cereal

Do what’s delicious.

Special K^® knows the secret to creating the tastiest food is using the ingredients you know and love. Discover all the flavors and find your new favorite.

Made with Real Whole Blueberries

Doing something good for yourself has never been this delicious. Dig into the goodness of real blueberries, crunchy whole grains, and 11 vitamins and minerals.

See More Blueberry Cereal

Dipped Chocolatey Flakes

Introducing new Special K® Dipped. Crunchy flakes dipped in creamy, chocolatey goodness and topped with cocoa powder, making it easy to do what's delicious.

See More Chocolatey Dipped

Dip into delicious.

Because it’s breakfast time somewhere …

Buy Now

Our Partnerships

We’ve teamed up with Black Girls RUN! to bring attainable health to everyone.
Check out exclusive recipes, member highlights, and see how you can get in on the action.

Learn More