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Our Story

FORTIFYING THE FAMILY—DIRECTING ADVENTURE—COLLECTING GOING—PLACES OFF—TO—THE—RACES YOU.

You are strong. And we’re here to help you stay that way.

A CELEBRATION OF INNER STRENGTH.

We all tap into and use our inner strength in different ways. Special K® wants to be your cheerleader, to shine a light on everything you do and help you stay fortified for the journey ahead.

A CELEBRATION OF INNER STRENGTH.

We all tap into and use our inner strength in different ways. Special K® wants to be your cheerleader, to shine a light on everything you do and help you stay fortified for the journey ahead.

NOURISH FOR WHAT’S NEXT.

New Special K Nourish® cereal is a crafted mix of multi-grain flakes, wholesome granola, sliced almonds and delicious fruit to not only give you the unique flavors, but also the nutrition to help nourish you for what’s next. 

NOURISH FOR WHAT’S NEXT.

New Special K Nourish® cereal is a crafted mix of multi-grain flakes, wholesome granola, sliced almonds and delicious fruit to not only give you the unique flavors, but also the nutrition to help nourish you for what’s next.